Christophe Robin is a celebrity hair colourist who built the haircare range around coloured hair using properties of rare natural resources such as prickly pear oil to offer deep nourishing treatments, whilst also protecting the hair’s colour.
This post contains affilate links* Christophe Robin haircare is a luxury haircare range that was created in 1999 by the man himself. It’s about getting to know them.” In fact, Neen even makes a monthly donation to a lineup of causes championed by their models and hopes to include Neen subscribers as future models, too.*some of these products are press samples. For us, inclusivity and diversity aren’t just booking models that are all colors. In some cases, some of it’s heavy, and some of it's just like ‘Hi, I'm a comedian!’ We also put up their Instagram handles. “Then also in the videos,” she explains, “They tell you about themselves, what they're into, their passion. Lobell tells TZR that tutorial videos start with an introduction from the model who also shares their pronouns, a move Lobell helps further normalize the practice.
EVERTRIED CODE SKIN
Maybe that’s a stroke-for-stroke recreation, but maybe it’s a totally different makeup moment using the same materials - maybe a little of both.Įven the models she selected for the tutorials represent many different genders and gender presentations, skin tones, and backgrounds, and Lobell made sure they’re not just used as pretty faces. It’s something Lobell emphasizes but even promotional literature for the brand notes that it’s eager for subscribers to share their interpretation of the looks. By scanning the card’s code, Neen users get immediate access to easy-to-follow tutorials straight from the diverse array of models themselves - zero previous makeup experience required.īut even if your end result doesn’t look like the models’ - be it intentionally or otherwise - that’s not just a good thing - it’s baked into Neen’s entire ethos.
Reminiscent of those endlessly fun products testers folded into magazine advertisements, Neen sends out thick monthly postcards to subscribers, emblazoned with five different makeup looks on models, a QR code, and sealed product samples right there on the card. Neen is the sort of immersive, multi-pronged brand that can only emerge as the result of a truly unique (and organically derived) idea. Beauty industry vet Jeanine Lobell built her reputation on a combination of artistry, intuition, and razor-sharp business acumen, creating juggernaut makeup brand Stila in the mid-1990s - remember the grip Stila’s iconic Kitten eyeshadow had? Now, Lobell’s back with something just a bit different: Jeanine Lobell’s Neen Beauty, a new makeup line and online community service, capitalizes on her unique ability to identify where the industry’s headed - and what the people (including Lobell herself) really want these days. The savviest industry leaders don’t just acknowledge the shift but anticipate and actively embrace it. That’s largely thanks to social media, of course, but the democratized effect is impossible to ignore. It’s not an exaggeration to say the beauty industry has seen more changes in the past 10 years than the previous 50.
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